In a first of its kind commercial partnership, Mail Metro Media has teamed up with subscription-based online investment service, interactive investor, to launch Lunch Money – a twice weekly video series hosted on This is Money and MailOnline, covering the day’s big business stories and current finance news.
Lunch Money will be hosted by This is Money publisher, Simon Lambert, with each episode featuring fellow expert financial journalists and interactive investor’s market experts, Victoria Scholar and Richard Huner.
This is Money is the ideal home to engage a valuable audience with consumer, business, money and market news. Informative and engaging video content will range from house prices, mortgages and energy bills, to savings, pensions and investing, alongside what’s happening the financial markets.
Simon Lambert, This is Money, publisher, said: “I’m very excited to be launching Lunch Money and bringing the day’s big financial news to life in an engaging lunchtime show that promises to tell you what you need to know. We will be bringing viewers the news and highlighting what it means for them. I’m also delighted to have interactive investor on board as a sponsor and their experts on hand to explain the day’s major business and markets stories.”
Gemma Buckwell, head of brand, interactive investor, said: “We’re proud to be supporting the launch of Lunch Money with Mail Metro Media. It’s an exciting time for interactive investor as we continue to invest in our brand, and this new show comes hot on the heels of our first major advertising campaign, which saw our lovable ‘ii’ robots take over screens across the UK, carrying an important and positive message about investing with ii.
“The world of investment is constantly changing, and our content and media output needs to continue to reflect this. ii is home to a range of market-leading experts on a broad range of themes in the investment space, and this partnership allows ii to showcase this expertise to a much wider and engaged audience.”
In a deal brokered by iProspect, Lunch Money will be published on This is Money and MailOnline at lunchtime on Tuesdays and Thursdays, from 31 October. The series is being supported by native content running across This is Money website, featuring thought leadership pieces from interactive investment, alongside home page takeovers, pre roll and display advertising across This is Money and MailOnline.
