Black Friday and the World Cup have coincided to make this year’s golden quarter particularly shiny. But with budgets squeezed among households and advertisers alike, every pound counts. Our latest RAMetrics research explores how news brands can be effective for sectors particularly active in Black Friday promotions. Also, be sure to check out our special stand out ads, as well as our gallery of top World Cup creative so far.
Elsewhere, Newsworks insight director Sorcha Garduce’s blog for Campaign discusses the complex issue of trust and what this means for brands. With a ‘trust crisis’ at the front of public consciousness, Sorcha explains how a lack of nuance distorts how we should approach the issue with consumers. Read more from the story here, including a sneak peak into the findings from our latest research study.
Also, money saving tips, World Cup deep dives and elephants are just some of the five things you should see in news brands this week and make sure you scroll down for more news below.
QUOTE OF THE WEEK:
Newsworks insight director Sorcha Garduce explains the importance of trust for brands
