Mail Metro Media has partnered with Candy Kittens founder, entrepreneur and TV personality, Jamie Laing to champion small and medium-sized businesses across the UK as part of its ‘Big on Small Business’ initiative
To showcase the benefits of the Ad Manager platform, Mail Metro Media has created a fun, tongue-in-cheek piece of content featuring Jamie as he navigates the world of modern marketing. The 60 and 30 second vignettes, created by Electric Robin, will be supported by dmg media’s digital and social channels.
Candy Kittens founder, Jamie Laing said: ‘Candy Kittens is incredibly excited to join forces with Mail Metro Media to champion businesses of all shapes and sizes across the UK.
“Our experience as a growing business, together with Mail Metro Media’s extensive audience reach, means we’re well placed to showcase the hard work and determination it takes to run and grow a business.’
Ad Manager is a self-service platform that easily and effectively allows SMEs to manage their own ad campaigns across its online news brands, including MailOnline, Metro.co.uk and iNews.co.uk, giving them access to prospective customers who make up the 10 million UK adults engaging daily with Mail Metro Media’s digital portfolio.
Mail Metro Media’s chief revenue officer, Dominic Williams said: ‘We’re incredibly excited to join forces with Jamie Laing to champion businesses of all shapes and sizes across the UK.
“Mail Metro Media’s work on the ‘Big on Small Business’ campaign has had a huge impact over the last year in supporting small businesses through the power of digital advertising and means we’re well placed to showcase the hard work and determination it takes to run and grow a business.’