In another fantastic month of stand out ads, we’ve been prepping for summer – whether it’s grabbing grub for the big event or putting on the glad rags to enjoy the party. Take a look at our shortlist of May’s best creative that we put forward for ad of the month.
Butterkist
There is nothing more satisfying than the perfectly placed tactical ad and Butterkist played an absolute blinder with this one. With readers enthralled by daily updates from the Wagatha Christie case across the page, the popcorn provider shows we’re all here for the ‘unmissable moments’ – even the court!
Yorkshire Tea
Speaking of blinders, this is a brilliant example of how simple imagery and few words can speak volumes for a brand’s message. Proving that anyone can have dazzling sitting in their kitchen cupboards, Yorkshire Tea’s ad for its Gold Blend will have you reaching for the sunglasses when you make your next cuppa.
John Frieda
Great digital ads harness the interactive opportunities of the format to allow readers to do things their way. Everyone has their own blonde hair goal — John Frieda helps find the best way to achieve it.
Go Türkiye
Who cannot be charmed and seduced by the beautiful blue depths of the Turkish Riviera? This digital campaign from the Mediterranean country’s tourist board eschews words and puts the beauty of its coast front and centre.
Tu
Love at first sight isn’t just for clothes — it’s for people as well. Tu from Sainsbury’s marries these two up in one euphoric image, celebrating love, summer and low prices.
Royal Ascot
Iconic events have the luxury of leaning into iconic imagery and Royal Ascot does that with subtle aplomb. With its reputation for encouraging sartorial excellence as great as its horseracing pedigree, this digital ad encapsulates the atmosphere of Ascot and invites readers to put their best hat forward.
Fortnum & Mason
What could be more quintessentially Jubilee than the quintessentially British luxury grocer and department store? This ad captures the mood of the moment perfectly, mustering every British royal stereotype going to celebrate the big weekend in style.
AXA
If you want your campaign to be seen, putting it pride of place in both print and digital cover wraps does no harm at all. In its news brand partnership announcing its business startup competition, AXA calls upon the brightest entrepreneurial spirits to make their business dreams a reality.
This poll has now closed but keep your eyes peeled: the winner will be announced in tomorrow’s News from Newsworks newsletter.
