Spring well and truly sprung in April, with stand out ads in news brands on everything from Easter to electric cars. Here are the campaigns that made the shortlist for April’s ad of the month poll
Specsavers
The opticians are well known for turning to the tongue-in-cheek when it comes to encouraging readers to take eye tests, but this campaign plays it straight, speaking to the many who prefer to shop at local businesses.
Using a friendly and conversational tone, this ad reminders audiences that Specsavers means local too, with branches co-owned between the company and the experts and retailers on the high street.
Citroën
Car ads have a reputation for being sleek and atmospheric, letting the excitement of adventure or the security of reliability do the talking.
This digital campaign from the carmaker’s new electric range takes a different direction, combining French chic with a dash of accented fun.
TIER
Open letters are a regular fixture in news brand ad campaigns. But please stop us if you’ve ever read one written by the animal kingdom.
Speaking on behalf of feathered, furry or froggy friends everywhere, TIER encourages readers to consider cutting down on their carbon pawprint by going electric.
Tesco
Easter ads often lean in heavily with the typical festive fare, but this time, Tesco is giving digital readers the chance to do it their way.
Whether it’s the traditional butter or exciting ice-cream inside, there’s guaranteed to be no hot-cross bunnies this Easter!
Halifax
Partnerships allow advertisers to take their campaigns to the next level, sitting alongside relevant content that can elevate their message beyond a simple brand-building ad.
As part of its latest campaign focussing on the importance of people, Halifax teamed up with The Sunday Times ‘Best Places to Live’ list, providing plenty of inspiration to readers thinking of relocating to some of the most beautiful spots in Britain.
ITV
This digital wrap seems so much like the real thing it surely requires a double take.
With the headlines surrounding John Darwin’s life insurance scam still part of popular culture today, this ad plays on iconic imagery to promote ITV ‘s new drama series retelling the story.
This poll has now closed. Check tomorrow’s News from Newsworks newsletter to find out which ad took the top spot.
