Whichever way you slice it, March has been a stellar month for news brand ad campaigns, with stand-out ads for a worthy cause or genius creative for an exciting brand. Take a look at some of the very best of the month’s campaigns below…
Swatch/Omega
This campaign was all about creating a buzz. Teasing readers with mysterious text and images over the course of a week, Swatch and Omega used the storytelling strength of news brands to great effect.
Bumble
Now to a buzz of a different kind. The dating app has always sought to change the rules of romance, with its unique platform putting female users in control of the matching process.
Cleverly using chat bubbles to expose the thoughts behind users’ coded dating messages, this print campaign sets about starting something different.
Mind
Sometimes, you just need to know you’re not alone with minimal fuss, particularly around difficult subjects such as money.
With this reassuring digital wrap, the mental health charity helps those worrying about their finances by signposting them to information and support.
BeGambleAware.com
Money also features in this digital wrap from BeGambleAware.com. Offering advice to those affected, this campaign is a fantastically creative way to demonstrate the overwhelming feelings of addiction while life goes on in the background.
Journalists’ Charity
Without journalists and their crews risking the lives to report the facts, the horrors of Russia’s war on Ukraine would go undocumented.
This simple ad from the Journalists’ Charity shines a light on why a free and fair press is more important than ever.
The Batman
Print and digital come together for this truly stand-out campaign. Teaming up with the Evening Standard, the movie steps up the intrigue by putting the plot in readers’ hands through a front-page cover wrap. Meanwhile, an atmospheric digital wrap draws in filmgoers online.
P&O Cruises
Using the tried and tested power of news brands to grow brand trust and speak directly to consumers, P&O Cruises’ campaign sets the record straight on its name.
After the P&O Ferries scandal hit the front pages, the brand trust of unaffiliated P&O Cruises’ dropped as consumers assumed they belonged to the same company. Using contextual ads placed next to relevant stories, this campaign from the holiday provider clears up confusion for news brands readers.
Scottish Widows
International days of significance give brands a unique opportunity to talk to consumers about issues that matter to them.
For the second year running, the pensions and insurance company chose International Woman’s Day to publicise its gender pension gap campaign, highlighting the issue and educating readers with a striking print cover wrap.
Voting has now closed in this poll. Check back on Thursday to see which ad took top spot.
