British Gas – Powering home fans
Agency: OMD UKCategory: Ad of the year Challenge In 2024, British Gas began sponsoring Team GB and ParalympicsGB…
These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:
Address an issue: focus on a specific issue or event
Change minds: change consumer opinion of a brand
Fame & stature: create the sense of brand momentum
Build trust: consolidate or develop a brand's reputation
Education & understanding: develop consumer understanding of a brand
Prompt action: cause consumer action, directly or indirectly impacting sales
You can search for a specific case study using the search icon in the navigation. Alternatively you can filter campaigns by objective or category.
Agency: OMD UKCategory: Ad of the year Challenge In 2024, British Gas began sponsoring Team GB and ParalympicsGB…
Agency: GoodstuffCategory: Best content partnership (Small budget) Challenge Encona has been a household staple for many years, ranked…
Agency: EssenceMediacom ScotlandCategory: Best content partnership(Small budget) Challenge Quality Meat Scotland’s (QMS) mission is to develop Scotland’s red…
Agency: Wavemaker UKCategory: Advertiser of the year Well-liked and trusted, Nationwide was held in high esteem by consumers…
Agency: Wavemaker UKCategory: Best content partnership (Medium budget) Challenge Cigarette butts account for 66% of all littered items…
Agency: Notorious CommunicationsCategory: Most effective campaign Challenge Coventry Building Society (CBS) cares about its members’ savings — so…
Agency: EssenceMediacomCategory: Most effective campaign Challenge In 2023, Boots faced a challenging festive season, with the cost-of-living crisis…
Agency: Wavemaker UKCategory: Best content partnership(Large budget) Challenge Morrisons sources directly from British farms and fisheries and makes…
Agency: EssenceMediacomCategory: Best tactical campaign Challenge Summer 2024 was the ultimate season of sport, with the Euros, Wimbledon,…
Newsworks
Ground Floor
20 St Thomas Street
London
SE1 9RS
Email:
[email protected]
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-4041460-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 16 years 3 months 24 days 8 hours 12 minutes | These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video. |
pardot | past | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
Cookie | Duration | Description |
---|---|---|
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | These cookies are set via embedded youtube-videos. |
yt-remote-device-id | never | These cookies are set via embedded youtube-videos. |
Cookie | Duration | Description |
---|---|---|
_b | 2 days | No description available. |
undefined | never | No description available. |
visitor_id339691 | 10 years | No description |
visitor_id339691-hash | 10 years | No description |