Sunday 17 November 2024

Case studies

These case studies showcase the best examples of advertising across print and digital news brands. Each campaign below demonstrates how news brands were used to deliver one of six communication roles:

Address an issue: focus on a specific issue or event

Change minds: change consumer opinion of a brand

Fame & stature: create the sense of brand momentum

Build trust: consolidate or develop a brand's reputation

Education & understanding: develop consumer understanding of a brand

Prompt action: cause consumer action, directly or indirectly impacting sales

20 November 23

Aviva – Innovative contexts help solve financial puzzles

Publicis Media – Aviva

20 November 23

Asda – ‘Have your Elf a Merry Christmas’

Spark Foundry – Asda

20 November 23

Sarson’s – Fryday

Bicycle London – Sarson’s

20 November 23

Boots – Project You, Health Check Campaign

EssenceMediacom & The Pharm – Boots

20 November 23

Scottish Widows – How a news brands crusade got all the way to Rishi Sunak

Zenith – Scottish Widows

20 November 23

Asda – ‘Romaine calm’ & ‘Bean there’

Spark Foundry – Asda

20 November 23

Disasters Emergency Committee – The power of news media in an emergency

JAA – Disasters Emergency Committee

20 November 23

Halifax – Who knew banks could do ‘community’?

Zenith – Halifax

20 November 23

GambleAware – Let’s Open Up About Gambling

OmniGov @ MGOMD – GambleAware

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-4041460-1	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 24 days 8 hours 12 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_b	2 days	No description available.
undefined	never	No description available.
visitor_id339691	10 years	No description
visitor_id339691-hash	10 years	No description

Tagline

Because journalism matters »

Aviva – Innovative contexts help solve financial puzzles

Asda – ‘Have your Elf a Merry Christmas’

Sarson’s – Fryday

Boots – Project You, Health Check Campaign

Scottish Widows – How a news brands crusade got all the way to Rishi Sunak

Asda – ‘Romaine calm’ & ‘Bean there’

Disasters Emergency Committee – The power of news media in an emergency

Halifax – Who knew banks could do ‘community’?

GambleAware – Let’s Open Up About Gambling

Keep up to date with our latest news and opinion by signing up to our newsletter.

Keep up to date with our latest news and opinion by signing up to our newsletter.

Footer

Site map

Contact us

Information