Numbers
Latest numbers
Who reads news brands? How long for? Why are they reading? What about young people?
We have the answers to all your questions, from topline audience numbers to brand metrics and ROI. In this section you will find all the important up-to-date figures, from latest industry data to our own research. All this information can easily be added to any presentation. Can’t find what you’re looking for? Get in touch with our insight team.
If you’re looking for downloadable slides with stats to steal, you can download our “Top reasons why news brands work” deck.
24m
people read news brands every day
70%
believe that a world without journalism would harm democracy
51%
higher conversion on news brand websites due to higher levels of attention
*National news brand readership
Audience
With an impressive daily audience of 24 million highly engaged readers, wherever they access content, news brands have reach and influence mirroring the regional and socio-economic distribution of the UK.
The latest data shows the public’s ongoing demand for trusted news amid rising concern about AI, a rise in disinformation on social media and attacks on free speech.
For more details click through to our audience section.
24m
people read news brands every day
38m
people read news brands every week
44m
people read news brands every month
*National news brand readership
Advertisers
The opportunity for brands to make a real impact has never been better than in news brands.
They are truly multi-platformed and provide direct access to an incredibly engaged audience in an effective and trusted environment. News brand readers are attentive to advertising and are more likely to take out key campaign messages.
RAMetrics data shows that an impressive 77% of people exposed to an ad in a printed news brand will recall it, while 44% of people recalling a digital news brand ad go on to act on it.
Source: RAMetrics January 2022 – April 2024, 136 cases
Top 10 advertisers
| Advertiser | £ spend in news brands | % of total ad spend |
|---|---|---|
| Amazon (UK) Ltd | 125,957,889 | 49.8 |
| Openweb | 37,958,088 | 99.4 |
| Marks & Spencer | 32,111,027 | 41.2 |
| Whaleco Uk Ltd | 30,489,832 | 61.3 |
| Sky Uk Ltd | 29,662,625 | 16.8 |
| Tesco Plc | 26,327,401 | 21.1 |
| In Your Area | 23,163,174 | 76.3 |
| Paddy Power | 22,933,626 | 40.5 |
| Apple Uk Ltd | 19,919,803 | 21.5 |
| Imagine Group Ltd | 18,867,699 | 96.0 |
Downloads
Top reasons why advertising in news brands works
Take a look at our introductory slides to see some key stats on news brands and understand why you should use news brands in your ad campaign.
