Hello — we’re The News Alliance.
We champion regulated, professionally produced news media for both advertisers and wider society. We also challenge outdated assumptions about advertising in news environments — and there are many.
Concerns about whether advertising is safe in news environments have led to tools that often prevent it from appearing alongside the journalism millions trust every day.
However, research consistently shows that ads placed alongside trusted news content has no negative impact on people’s view of that brand.
Despite this, news continues to be underused in campaigns. That means lower levels of investment into news environments and less effective campaigns for advertisers as a result.
It’s time to get news back on the plan.
#AskForNews
Are you an advertiser? We’d love to hear from you. Get in touch with us below.
Or are you one of the millions of Brits consuming trusted journalism? Let us know what you think in our poll.
The News Alliance is made up of sensible and passionate news advocates, including: Adwanted Media, Bountiful Cow, British Society of Magazine Editors, Campaign, Craft Media, DAIVID, Ebiquity, Havas Media Network, Haymarket Automotive, Media Lab, Newsworks, Ozone, PPA, Radiocentre, Sky Media, the7stars, Thinkbox, and World Media Group.
The News Alliance represents professionally produced journalism across TV, radio, magazine and news brands on all platforms.
