In this week’s summery stand out ads, it’s food, glorious food! Party for Queen and country with Fortnum & Mason, stock up on snacks for the trial of the year with Butterkist and banquet on a budget with Sainsbury’s
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
Fortnum & Mason
A Jubilee hamper is all you need for a right royal knees-up
Butterkist
In this genius contextual ad, the showdown of the year has everyone reaching for the popcorn
Sainsbury’s
With this strip ad, pricy picnics are a thing of the past
AXA
The insurance company runs a print and digital wrap partnership to help one lucky business get on its feet
Sky
Unmissable TV needs an unmissable ad campaign – these eye-catching print and digital ads do just that
Tesco
Cheesy contextual ads are a bries with this pun-laden, Eurovision-mad full-page ad
John Frieda
This interactive digital ad helps readers do their blonde their way
WaterAid
Combining copy and clever imagery, the charity’s appeal to G7 governments urges ministers not to pull the flush on global sanitation policy
The Health Lottery
Forgotten to buy your ticket for tonight’s draw? This ad reminds readers to get theirs on time
Hopsmore Craft Beer Club
Fed up of paying over the odds for craft beer? Join the club – this one
