With the nights drawing in and winter making sunshine hard to come by, this week’s stand out ads are sure to put a smile on your face. Keep the planet and the cat happy with LNER, experience the beauty of Morocco in full screen and get your game on with Mario and Nintendo Switch
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
LNER
Taking the train won’t just help the environment — the cat might begin to tolerate you too…
Morocco
See the kingdom of light in its full glory with this spectacular contextual wrap
Nintendo Switch
And you thought this year’s World Cup in Qatar was extraordinary — anything goes on this pitch
British Gas
This week’s cold snap means using more energy to keep ourselves warm. British Gas is here to help readers keep the lights on and costs down
Müller
You won’t need too much convincing from this hypnotic half-page ad
Dark Horse
Sometimes it’s not the leaders of the pack you need to look out for
Vorboss
Ambitious business meets ambitious broadband
CALM
England star and CALM ambassador Declan Rice gets behind the campaign to tackle loneliness, one Wembley Stadium-sized group at a time
Iceland
This active wrap can’t keep Noddy down for too long…
The National Lottery
Your numbers help health projects around the country, bringing smiles on the faces of both lucky ticket holders and people in need of support
Chanel
A double-page spread has never felt so luxurious