This week’s stand out ads are keeping readers wised up and fighting fit. Specsavers goes leafletting to find that missing ‘ding’, ASDA encourages us to take time for the ‘real self checkout’ and British Gas clears up confusion over the energy bill cap
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
Specsavers
Where has that sound gone? Call off the search party and head to one of Specsavers’ qualified audiologists
ASDA
The supermarket teams up with Breast Cancer Now and CoppaFeel! to encourage readers to check out their melons, baps, coconuts and pancakes
British Gas
Continuing its campaigns helping to demystify the energy cost crisis, British Gas’s full-page ad explains what the energy price cap means for consumers
+44
The best of British music features in this eye-catching digital wrap
National Trust
Crunch time — don’t miss your chance to get out and about in the Great British countryside
The National Lottery
Boom! Mind-blowing jackpots have never looked so colourful
The Gym Group
Piggy bank aerobics is dangerous for your health — put it back in the cupboard and head to The Gym Group
Jacabo
Every man can get ready for autumn with this digital wrap
CMC Group
In choppy waters, it’s tempting to change course; the investment group encourages readers to take the long route to financial security
Tesco Clubcard
You’ve got the power! Zap your way to cheaper prices in the aisles
Omega
When two style icons get together in one ad, extraordinary is the result
Rimowa
This beautiful ad is an open-and-shut case
