This week’s stand out ads are doing bigger better. Specsavers’ advanced tests keep eyes on the prize, put your best foot forward with the Barclay’s Women’s Super League and HM Government springboards readers into the job of their dreams
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
Specsavers
Never one to rest on its laurels, the optician is moving forward with advanced tests to keep retinas and optic nerves fighting fit
Barclay’s Women’s Super League
Start the new season off on the right foot with all the action from this digital wrap
HM Government
Further education helps readers hop, skip and jump into their next career
P&O Cruises
The tourism company gives readers fair warning before taking one of its cruises — you might have to buy a bigger phone…
Lidl
The only thing this ad is unapologetic about is how big it is on big value British milk
Lewis Capaldi
One thing this ad isn’t is forgettable
Halifax
Don’t suffer in silence with rising bills: the bank encourages readers to seek help in branch or on the phone
giffgaff
But not all bills are going up — giffgaff shares the good news
Nioxin
Sleek and simple, this ad gets straight to the point
Waitrose
Dealing with rising prices shouldn’t mean cutting corners; Waitrose invites readers to feel good about food
Walt Disney World Resort Florida
Step into the magic with the vibrant wrap
O2
It’s new phone season — this double-page spread combines beautiful display with bargain deals
