News brands operate across a plethora of media. Each journalistic medium brings its own benefits and nuances, which is certainly true for news brands’ original format, the classic printed newspaper.
Print is tactile, permanent and is beloved by millions of readers. It offers advertisers a powerful way to engage in high attention and meaningful spaces to deliver key brand messages and deliver strong ROI.
Facts include:
- Print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media channels.
- Print reaches seven million people a day, 14 million people a week
- 73% of newspaper readers trust newspapers
- 70% of readers newspapers influence their decisions
- 75% of monthly readers say time with their paper is ‘time well spent’
- Print is a place for creativity, from standard display to paper technology
