Research by Mike Follet
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
Viewable ads don’t always get viewed, but digital newsbrands provide a quality inventory and out-perform all other sites on attention, getting noticed earlier and viewed for longer.
The impact of site design, number of ads, available formats and relevant content on attention help explain why digital newsbrands deliver 80% more viewable impressions actually seen than non-newsbrand sites.
