With 3.5 million UK adults planning to buy a new car in the next six months, it’s more than likely you’ll find your audience reading news brands. Our insights deck looks into how journalism connects with motors readers on the hunt for a new car purchase
Nine in 10 potential car buyers are reading news brands. This not only offers huge reach to automotive advertisers; these readers are also primed to purchase. New car buyers are 224% more likely to be reading news brands for purchase inspiration.
Other insights revealed in the report:
- Online news brands readers are 163% more likely to visit a car brand website
- News brand advertising delivers 51% stronger conversion rate compared to non-news sites
