Planning
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Case Studies
Our collection of case studies showcases the power and effectiveness of news brands at achieving a wide range of goals and marketing objectives like driving immediate action, educating an audience about a new product or changing negative brand perceptions. News brands have the audience and platforms to deliver.
Advertiser: EuroMillionsAgency: Hearts & ScienceWinner: Best content partnership (over £250,000 media investment) Challenge EuroMillions once represented the ultimate…
Advertiser: Butcher’sAgency: Notorious CommunicationsHighly Commended: Best contextual campaign Challenge Butcher’s launched its ‘Healthy Heart’ dog food range in…
Advertiser: TescoAgency: EssenceMediacomWinner: Advertiser of the yearHighly commended: Best display campaign Challenge For decades, Tesco has delivered market-leading…
Partnerships
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The charity’s partnership with the news brand’s Sunday supplement shares how coach and author Esther Stanhope experienced a…
With Saturday’s Brit Awards bringing music’s biggest stars to Manchester, headline sponsor Mastercard takes readers on a tour…
For life’s fashionistas, spring means two things: lighter evenings and lighter layers. New Look and The Sunday Times’…
Planning tools
Whether you’re maximising PROI or navigating consumer journeys, use our bespoke media planning tools to gauge how and when news brands should be used in your advertising campaign.
We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.
With it you will be able to determine:
- which channels are best at influencing different types of purchase
- which channels have the greatest influence at the different stages of the purchase journey
- how different media channels help consumers decide which brand/product to buy.
How to maximise your campaign profit return on investment
We know that delivering the best possible profit ROI from advertising is top of everyone’s agenda, as profit is fundamental for the success of any business.
This calculator has been designed to help media planners find the optimum level of investment for both print and digital news brands, as a proportion of the total annual media budget, for a range of categories and budget levels.
On the back of our trust research, Newsworks has designed a trust calculator to help provide agencies and advertisers with a more accurate measurement of the overall trust in their brand. This will act as a diagnostic tool to help identify areas to focus on in the future to increase levels of trust.
You’ll be able see your brand’s composite trust score and how it compares to the average – based on 150 brands that we tested in our research study. You can use the results to assess areas where a brand can improve on its trust score – remembering you want the lowest score possible for competency and risk and highest score for fame and familiarity.
Any questions contact us [email protected]
