Using dmg media’s portfolio of news brands, the partnership champions a new standard in consumer value
Marking the brand’s continued growth and commitment to helping consumers pay smarter, the activity launches with a multichannel, multicity media plan which includes Zilch’s second full advertising takeover of Metro newspaper, every day this week.
‘Spend with benefits’ will also feature full-site takeovers of MailOnline and Metro’s home pages, MailOnline App Splash and video takeover, plus Metro logo morph.
Louise Rogers, head of media ventures at dmg ventures, said: “dmg ventures exists to help our partners get their brand out to the masses and cut through the noise – and this campaign from Zilch is guaranteed to do just that.
“Working with Zilch on “Spend with Benefits” has been a fantastic example of collaboration. They are always loaded with bold, brilliant brand ideas and have never been shy about getting creative and thinking big – much like our news brands! – which made this partnership a joy to work on.”
