Lidl is named Newsworks ad of the year 2023
There might be 12 days of Christmas, eight reindeer and two (good) Home Alone films, but there could only be one winner of this year’s Christmas ad competition. We took the best 12 campaigns from this year’s ad of the month polls, pitting four against each other on Monday, Tuesday and Wednesday to see which three will battle to be crowned ad of the year on Thursday. Which campaign sleighed the competition?
Four days of intense voting come down to a battle royal between three fantastic ads on Thursday, each battling it out for the ultimate accolade of Newsworks ad of the year. Medialabs and Alzheimer’s Society joined two stand out campaigns from OMD and Lidl in the final, but only one campaign could take the crown.
Without further ado, the winner is… OMD and Lidl with their iconic QRoissant from March! Congratulations to both teams for the win, as well as Medialabs and Alzheimer’s Society for a very well-fought and deserved second place.
Commenting on the win, OMD’s Hannah Gething said: “We are so pleased that our QRoissant campaign has won the ad of the year! We chose news brands for this campaign as research from Metro showed that there had been a resurgence in QR code popularity since their use in restaurants during the pandemic. We also knew that an integrated ad format would allow great standout and drive responses.
“It’s also a great example of how Lidl continue to try new ideas and be bold with their advertising. It was a hugely successful and worthy of the win.”
Meanwhile, the winner of our Nintendo Switch grand prize is… Elton Thrussell, performance director at Smithfield! A massive well done to them, as well as a big thank you to all those who voted across the week and worked on all the campaigns featured in this year’s shortlist. It’s been great to review another year of innovative and eye-catching creative across multi-platform news brands and we can’t get wait to start spotlighting more stand out ads in January. Roll on 2024!
Today’s poll has now closed. Thank you for taking part in the year’s competition.
Terms & conditions:
Everyone is welcome to join in, but only those working inside the media industry will be eligible to win the prizes (Amazon vouchers or Nintendo Switch). The prizes are non-transferrable and not redeemable for cash.
Newsworks’ 2023 Christmas competition will run from Monday 4 December until Thursday 7 December at 2.45pm GMT.
Participants may enter as many times as they like.
The winners will be picked at random every day at 4pm and contacted the same day. The winner of the grand prize (Nintendo Switch) will be announced in our News from Newsworks newsletter on Thursday 7 December.
The ads selected for the competition are based on winners of our Ad of the Month competitions and the two most popular second-placed ads. Participants are encouraged to vote for their favourite ad from the selection in order to be entered into the prize draw.