Barclays’ multiplatform partnership content with the Guardian reveals three common holiday personalities everyone’s met in the departure lounge
The content uses three common holidaymaker archetypes and some specially created comic strips to show readers how Barclays can help them make the most of their trip.
It forms part of the partnership’s wider ‘Are You Travel-Ready, Chief Holiday Officer?’ campaign across print and digital, which encourages readers to find out more about the bank’s travel perks of its website.
