As Frank Lampard’s Coventry returns to the Premier League for the first time in a quarter of a century, the club’s official partners and proud neighbours use a brand partnership cover wrap in Saturday’s print edition of The Daily Telegraph ‘Sport’ section
The content recruits true ‘Sky Blue’ striker Dion Dublin to look back at a history-making few years at the Coventry Building Society Arena, culminating in the team getting its hands on the Championship trophy with two games to spare.
As well as celebrating the Sky Blues’ return to the top flight, the content shows how the building society supports its proud home city and how readers can make their own financial dreams come true.
