Walkers ad raises mental health awareness for Red Nose Day

It’s unusual for a brand to want readers to feel less fine, but the crisp brand is doing it for a good cause. As part of their Red Nose Day campaign, Walkers is encouraging people to stop saying they’re ‘fine’ when they’re struggling with their mental health. With a fine jar for the new ‘F word’, this ad is a great creative way to break down taboos and get people talking about how they really feel.

Click below to see the full-size ad campaign.