Is red best? Virgin Media certainly thinks so, inviting readers to ask seven-time Formula One world champion (and new Ferrari recruit) Lewis Hamilton in a witty multi-news brand campaign
The ads appeared across several national news brand titles the day after a special event celebrating the series’ 75th anniversary, where each team unveiled its 2025 machinery to an audience of fans at London’s O2 Arena.
MG OMD, the telecoms brand’s media agency, placed the creative alongside contextually relevant print articles covering the event. The campaign appeared in The London Standard, the Daily Mirror, The Sun, The Times, The i Paper, Metro and The Daily Telegraph.
