It was a sizzling shortlist, but there could only be one winner this June. Bringing the frontiers of adventure to readers’ screens, tourist board Travel Texas’s digital showcase has been crowned June’s ad of the month
When you’ve got the travel bug, it can be difficult to settle on one place. Are you looking for culture and history? Relaxation and the arts? According to its tourist board, news brand readers can have it all in Texas.
With ‘frontiers’ sure to capture adventurers’ imagination, this slick and enticing interactive ad allows readers to scroll through Texas’s many exciting destinations straight inside the ad.
The campaign was bought and planned by specialist independent travel advertising agency MDSG, created by Adapt Rich Agency and ran as part of a larger exclusive partnership between Independent Ignite and Travel Texas.
Commenting on the campaign’s victory, MDSG associate director James Bailey said: “Delighted to pick up Newsworks ‘ad of the month’ for Travel Texas and their five city partners – Visit Austin, Visit Dallas, Visit Houston, Visit Fort Worth and Visit San Antonio.
“The ‘Frontier’ concept conveys the message that you can find the most exciting things from the past and the present – in Texas. It is a concept that is wide ranging and can be applied across experiences, destinations and audiences.
“It’s particularly special to us as it’s our first major Travel Texas campaign since the pandemic. Texas is a truly unique and iconic destination with so much on offer for UK consumers.”