Digital news brand ad revenues post double-digit growth of 22.2%
Total advertising expenditure in national news brands grew by 5.6% in the first half of the year compared to the same period in 2020, according to the latest report from the Advertising Association and WARC.
From January to June this year advertising spend in digital news brands saw double-digit growth of 22.2%, versus the first six months of last year.
In the second quarter of 2021 total ad spend in news brands grew by 45.8% compared to the same period in 2020, with online news brand ad revenues posting double-digit growth of 36%.
Overall national news brands are forecast to grow by 7.6% this year, with digital set to record an upswing of 13.2%.
Newsworks’ research and insight director Denise Turner said: “Following such a challenging 2020 it is great to see such a strong return of ad spend in national news brands, especially the double-digit growth we have seen in digital.”
Across the media industry as a whole, the report predicts ad spend will grow by 24.8% in 2021 to reach a total of £29.3 billion, making it the largest annual rise on record.
Stephen Woodford, the Advertising Association’s chief executive, said: “UK advertising’s recovery goes from strength-to-strength, following the sharp shock of the pandemic. Ad spend is set to grow by 24.8% to a record £29.3bn, proving advertising’s role as a vital engine for growth in the UK economy, particularly during the upcoming Christmas period.”
You can read the full AA/WARC release here.