The cross-industry collaboration is seeing results as it champions control, transparency and trust, providing advertisers access to a monthly audience of 42m.
In a recent article in Press Gazette, media and entertainment sector specialist Simon Woodcock called on agencies and brands to continue to embrace the project as it provides advertisers with reach, scale, audience data and a brand-safe environment. This allows brands to target qualified audiences at greater scale with more relevant messages, which delivers significant ROI.
Woodcock added that Ozone is redefining the way brands work with agencies and publications, commenting that although change isn’t easy, agencies need to take “a long-term approach by supporting quality journalism and placing their brand alongside it” which could in turn, drive attention to their brands.
As Ozone celebrates its first birthday, it shows that industry collaboration stands to help publishers take a greater share of advertising revenues. Similar to large digital platforms, Ozone connects market audiences at scale, through a single buying point but with an added filter for quality. In terms of UK adult reach, Ozone’s audience actually exceeds that of Facebook.
It has already attracted large clients such as Jet2 and Betfair. For a deep dive into what Ozone can do for your brand, find out what they did for Dunelm.
Ozone is currently backed by News UK, Guardian News and Media, Telegraph Media Group and Reach Solutions.
Interested in knowing more? Check out The Ozone Project’s website.
Source: Press Gazette
