The Independent and Independent Studio announce a new financial literacy campaign, in partnership with trading and investment platform Trading 212, and Gabriel Nussbaum, better known as ‘That Money Guy’ on social media
Building on The Independent’s existing partnership with Trading 212, Nussbaum brings fresh, dynamic and, crucially, accessible money content to audiences across a range of platforms including:
- a brand new monthly video series entitled ‘Money Smart’, created by Independent Media’s production house, Independent Studio, and available to watch on Independent TV
- editorial pieces for The Independent
- the popular Independent Money newsletter
Philippa Jenkins, publishing director at The Independent, comments: “The Independent and Independent Studio are proud to welcome Gabriel Nussbaum as a content partner and look forward to sharing ‘Money Smart’ and more with audiences over the coming months.
“His proven ability to inspire and educate diverse audiences makes him the ideal figure to front The Independent’s new chapter in financial storytelling. It represents what Independent Studio is all about: highly engaging video, podcasts, newsletters from trusted and entertaining talent.”
Karl Matchett, The Independent’s business and money editor, notes: “At Independent Money, we bring together great ideas and advice to offer our readers value and help them on their own financial journeys — which makes Gabriel a perfect addition.
“His unique way of explaining what can be complex topics in easy-to-understand ways, combined with his in-depth knowledge of these areas, is something to really look forward to seeing on our pages and in our newsletter.”
