The relationship marks the first time Tate Britain has worked with a fully-digital publication as media partner for a major exhibition. It will see Independent Media producing content around the exhibition across the breadth of its editorial, social, commercial and Independent Studio teams
This is the latest move in The Independent’s strategy of partnering with the UK’s leading cultural moments across literature, music and the arts. One in four (24%) current Tate members are readers of The Independent, meaning the publication reaches more members than any other.
More than half (51%) of readers are interested in the arts or have visited museums or art galleries in the UK.
The campaign will entail news and reviews coverage, plus newsletter inclusion including Morning Headlines, Women, Culture, View from Westminster and Lifestyle.
Geordie Greig, editor-in-chief, The Independent, says: “We are so pleased to be the media partner of Tate for an exhibition of such scale and cultural significance.
“Lee Miller at Tate Britain will showcase a truly spectacular collection of writing and art. The Independent has more than 20 million readers in the UK alone — a huge, culture-loving audience who are fascinated by Miller’s unique, pioneering attitude and artistic oeuvre.
“This is an exhibition which vividly demonstrates Miller’s conviction to chronicle history with bravery and honesty and reveal impactful stories — values that we at The Independent passionately believe in.”
