In her expanded role, Mylene Sylvestre will take on commercial responsibility for The Filter, the Guardian’s independent product reviews guide, collaborating with editorial teams globally
In her previous role as director of publishing she reshaped the department, securing the long-term commercial sustainability of the Guardian’s print products and protecting vital revenues. She will continue to lead on print publishing, including the development of new digital formats.
Liz Wynn, chief supporter officer, Guardian Media Group, says: “As our audience needs continue to evolve, we see increasing opportunities for the Guardian’s print and digital products to mutually reinforce each other.
“Mylene has been instrumental in shaping the Guardian’s publishing success over many years and this new role is a natural next step. Her experience, creativity and commitment to innovation will be invaluable as we continue to diversify our product portfolio and grow new areas of the business.”
Mylene Sylvestre, says: “This is an exciting moment for our print and digital reader revenue teams, as we join forces to accelerate the Guardian’s growth strategy. Through combining our publishing expertise, with close editorial collaboration, we have a real opportunity to expand our product offering on a much larger scale.
“We are diversifying into new areas, such as our affiliates business, while ensuring we continue serving our readers in fresh and meaningful ways. I’m delighted to join Liz’s team to support her vision and see it come to fruition over the next few years.“
