The news brand will mark the occasion with widespread coverage across audio, digital and print formats, also featuring branded content sponsored by Visa
Adding to its widespread coverage for the UEFA Women’s EURO 2022 tournament, the Guardian is launching ‘The Guardian’s Women’s Football Weekly’, a new special edition women’s football podcast.
On audio, the Guardian’s first ever women’s football podcast — ‘The Guardian’s Women’s Football Weekly’, dedicated to the EURO 2022 — is hosted by sports presenter Faye Carruthers, who has covered a number of major football tournaments and is a regular guest on chart topping Guardian podcast Football Weekly.
A new episode of ‘Women’s Football Weekly’ will be released twice a week for the duration of the competition, with a round-up and expert analysis of each match, the teams and their players. The show will also feature special guests and contributions from Guardian favourites in the world of women’s football.
Digitally, the Guardian’s women’s football newsletter ‘Moving the Goalposts’ is also launching a special edition dedicated to EURO 2022. Fans can sign up to receive a weekly deep dive into the Euro competition and women’s football every Wednesday.
In print, ahead of the tournament kicking off, the Guardian published a 40 page preview supplement on Saturday, offering a complete guide to the tournament and every team taking part. A version of the guide is also available online.
Visa’s sponsorship of the Guardian’s Women’s Euro coverage is part of a broader campaign celebrating their sponsorship of EURO 2022. The campaign builds on the brand’s commitment to drive access and inclusion, whilst shining a spotlight on female business owners and the important roles they play in local communities and economies.
In addition to branded content, Visa will also be promoted across the Guardian in digital and print display advertising and on a print cover wrap of Guardian Sport.
Imogen Fox, director of advertising at Guardian News & Media, said: “We’re thrilled to be partnering with Visa to share these inspiring stories about local female businesses around the tournament.”
Fox added: “This campaign uses a multi-channel approach — audio, digital and print — it’s creative and shows the best of what our branded content and sports journalism can do.”
Also commenting on the coverage, the Guardian’s football writer Suzanne Wrack said: “With the UEFA Women’s EURO 2022 about to kick off, I think it shows how far this beautiful game has come.
“I love writing about the game and I’m always delighted when we expand on the variety of ways in which women’s football is covered at the Guardian as it demonstrates its growth and influence.
“It’s great that listeners, readers and fans know they have a space they can come to for a deep analysis of the women’s game, the players, the issues the game faces and its quirks. Visa’s investment into the women’s game and the Euro tournament is game-changing and it’s great that they are supporting the Guardian’s coverage.”
