The best Paralympics campaigns in news brands

With the opening of the 2024 Paralympics in Paris, advertisers turn to news brands across all their platforms to celebrate the 17th edition of the event. With digital takeovers, contextual print placements and more, advertisers’ creativity really shines as the summer of sport continues…

Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here.