In this week’s gallery of stand out ad campaigns, supermarkets are taking centre stage. Waitrose is bringing the heat to readers’ barbecues, Sainsbury’s is ‘milking’ a difference in the world when it comes to paying farmers fairly and Lidl shows how to make more for less
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here.
Sainsbury’s
Cream of the crop, udderly good prices
HM Government
This active wrap calls attention to how readers can access support during the cost-of-living crisis
Lidl
This creative gets creative with readers’ shopping bills, helping readers five meals for the price of four
Boots opticians
Sun’s out, shades out? This wrap shows readers what’s possible with Boots’ wide range of designer glasses
Waitrose
Bringing the fire to your next barbecue
Paramount+
This digital wrap captures attention and the dangers of the sea all in one
Go.Compare
The comparison is handled — all you have to do is choose
Nationwide
Nationwide brings its fair share campaign to this iPad app ad
Jet2holidays
Taken by the idea of the sun and sea? Book your next destination now
