Bold and bright take centre stage in this week’s stand out ads gallery. Lidl turns up the creativity while feeding the family for less, Plum makes smart money and even smarter wraps and Vauxhall takes hybrid to the next level
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
Lidl
More creativity doesn’t have to mean more money. This double page spread helps imaginations and wallets go further
Plum
The smart money app doesn’t overcomplicate things with this digital wrap
Vauxhall
Taking wraps to the next level, Vauxhall showcases its latest plug-in hybrid
Virgin Media and O2
The economic winds might be bracing, but this collaboration can help get the balance right
People’s Postcode Lottery
Is the lottery’s first big prize of the year knocking on your door? This wrap reminds readers to get their application in
Netflix
This harrowing double-page spread promoting the First World War epic is a true stand out ad
Unicef
Bringing the consequences of war to the present day, the UN’s children’s organisation urges readers to help protect children affected by war in Ukraine
Ligne Roset
On your bike — straight to low prices across the collection.
Charlie Bigham
Just in case you were unsure, the ready meal maestro issues a small clarification
