Spooky stand out ads including Fortnum & Mason and Waitrose

A spooktacular ad special this week includes a particularly cheeky number from Waitrose, a ‘Goulish Gift Guide’ from B&M and a digital wrap for goosebump-inducing film Heretic

Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here and have your say about your favourite ad this week in our poll below.