The optician calls on readers to catch the condition’s symptoms early to prevent irreversible blindness
After Specsavers’ annual report on the UK’s eye health found almost half of Britons do not know what glaucoma is, its campaign describes the condition in simple terms to ensure readers understand the importance of protecting their vision before it develops.
The promoted content shows how Specsavers’ latest technology can help prevent glaucoma from developing early on and spot other connected health issues, as well as giving readers simple tips to ‘look after those peepers’.