As six weeks of school holidays begin for many this week, parents up and down the country are plotting how to keep the kids entertained
For advertisers looking to come to the rescue, 80% of households with children read news brands every month — a whopping 15 million people, according to Pamco.
73% of households with children read digital news brands every month, up on 70% for all adults.
Not only are news brands a key space to target this demographic, they’ve also provided above-benchmark recall for ads in the events and entertainment sectors.
Looking at the past three years of ads in the RAM UK databank, print ads from the sector see 80% recall versus a benchmark of 77%, while the sector’s digital ads see 33% recall against a benchmark of 29%.
What’s more, TouchPoints data shows people with children in their households and go to events and entertainment venues are more likely to read digital news brands.
Those among this audience who visit theme parks are 17% more likely to read digital news brands than the typical UK adult, while those who visit museums or live exhibition and trade shows are 27% more likely.
