The days are finally getting longer and winter is coming to an end — but for any readers not willing to wait for summer to arrive at home, brand partnerships across news brands this weekend gave plenty of tips for those looking to get a head-start abroad…
With the one of the wettest Februarys on record and winter sticking around stubbornly into March, the depressing weather is offering readers plenty of inspiration to look for their next adventure. Those spending time with news brands this weekend were treated to expertly crafted travel ideas for those looking for the holiday of a lifetime.
On Saturday, readers of The Times Magazine were tempted by the glorious beaches and five-star retreats of Aruba, where luxury, wellness and clean living combine to allow visitors to rest and recharge in style.
The content offers many starting points for readers’ imaginations to run wild, whether it’s taking part in Aruba’s many yoga classes, tucking into the island’s generous helping of plant-based food or even taking part in volunteer programmes looking after the local environment and wildlife.
As well as pointing readers towards its website to discover more, the partnership also highlights the sustainability credentials of Aruba’s resorts, touching on its renewable energy sources, banning of harmful materials and a ground-breaking carbon-neutral hotel.
There was more fun to be found in the Americas in the Mail on Sunday, whose You magazine teamed up with Visit California to give the lowdown on the very best a road trip through the Golden State has to offer.
Spilling over three pages, the feature educates readers about how the state honours the traditions and legacies of its more than 100 Native American tribes and the infinite possibilities to be found among its mountains, deserts and vineyards.
(Speaking of which, there’s a section on where to sample the best wines, too!)
Readers are invited to find out more through a QR code straight to the Visit California site.
Everyone can dream of travel — but for those with pre-existing health conditions, getting travel insurance that ensures peace of mind can be tricky.
Saturday’s edition of the i featured a double-page spread in partnership with Age Co, the over-50s service provider allowing older travellers and those with health conditions to travel the way they want to.
The content gives readers a checklist of all the steps required to make sure their package ticks all the right boxes before they travel. It also gives real-life insight into how one marathon runner and lifelong traveller affected by heart issues still struggles to get cover for her trips.