The property portal is the first to sign up to Reach’s deep data customer value solution.
Reach has signed a commercial media partnership agreement with residential property portal OnTheMarket for Reach Plus, its newly launched targeted advertising products driven by data and customer value.
OnTheMarket is the first company to tap into the full suite of Reach Plus customer value products which will enhance the portal’s digital presence and footprint. The objective is to increase leads for its estate agents and new homes customers. The strategy will engage consumers across the entire Reach digital inventory, including contextual advertising, sponsored newsletters and digital content on a national, regional and local level.
Commenting on the announcement, Terry Hornsby, group digital director of Reach plc said: “Jason Tebb’s vision for the future direction of OnTheMarket is perfectly aligned with the Reach customer value strategy to create hyperlocal, hyper-targeted consumer experiences. OnTheMarket will benefit by receiving a far richer picture of its target audience’s behaviours and a much deeper connection with them, helping to deliver its long-term business goals.”
Jason Tebb, chief executive officer of OnTheMarket plc added: “As the biggest multi-channel news and media business in the UK, with mainstream national titles as well as the majority of all regional and local news brands in their portfolio, our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents and new homes brands via social media and digital display campaigns. This represents ‘best in class’ local coverage to support our brand, which is what our customers have been telling me they both want and need.”
