National and regional titles run a new wave of branded content to help government fight coronavirus, as part of the ‘Stay Alert’ message.
Alongside vital public sector workers, private sector companies and staff have been stepping up to help communities across the country during the coronavirus crisis.
Branded content ran in today’s papers and online with the words “Stay Alert” and “keep our distance, wash our hands, think of others and play our part”. They highlighted the heartfelt stories that show how the country is working together.
Sponsored stories include everything from a school trust delivering food hampers to the families most at need in Yorkshire (via the i newspaper) to a team of engineers aiming to supply an incredible 10,000 ventilators within 100 days to hospitals across the country, something that would have normally taken over two years (via Derbyshire Times).
This is the third wave of “all in, all together” branded content that has gone live.
It is part of an advertising partnership launched last month between the government and newspaper industry, aimed at keeping the public safe and nation united throughout the Covid-19 pandemic.
The campaign idea was developed as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to.
Stay to up to date with the latest news from the “All in, all together” campaign here.