Pom-pom rescuer should’ve gone to Specsavers in clever contextual ad

We’ve all rescued a hedgehog only to find out our new furry friend was actually a pom-pom, but it doesn’t often make the national news. Specsavers takes advantage of the moment in a characteristically cheeky tactical ad on Thursday

The quarter-page ad sits underneath the editorial, cheekily asking the hedgehog rescuer in question whether an appointment at her local Specsavers might be overdue…