The new editorial brand from Haymarket seeks to demystify podcasting and its opportunities for both creators and advertisers
In his opening column for the site, editor Adam Shepherd welcomed readers by setting out PodPod’s mission and what they can expect. A self-confessed “podcast addict”, he emphasised the need for a platform that “gives the industry the attention and support it deserves”.
The website, which Newsworks is supporting as a launch partner, will give readers “the tools to create, grow and monetise podcasts”, “explore the trends and developments shaping the business side of the podcast market” as well as discuss the industry with expert guests on its flagship PodPod podcast.
Explaining the growing power and relevance of podcasts in the digital media ecosystem, Shepherd said: “Part of the reason podcasts are becoming so popular is that they’re a rich and vibrant creative force, revitalising established genres and carving out new categories.
“If you’ve got a fresh idea, or a cause that you’re passionate about, starting a podcast is one of the best ways to find your voice and share it with the world.
“More importantly though, people are now taking podcasting seriously as a media channel.
“Broadcast networks, technology giants and advertising titans have all spent the last several years investing heavily in the podcast industry, and it’s quickly earned a reputation as one of the most promising avenues for media businesses seeking new ways to build and engage with their audiences.”
Read Adam Shepherd’s full column here.
