It was a bumper summer shortlist that we put to the test in our poll, with the voters crowning ‘The Mountain of Entertainment’ July and August’s ad of the month
Anyone running out of things to watch this autumn take note: Paramount+ huge roster of gripping new shows has landed.
This digital wrap — part of the streaming platform’s multimedia ad campaign bought and planned by Wavemaker — gives news brand readers the whole array of exciting new programmes in a striking format, all with a simple drag of the bar.
Rory Davis, Wavemaker’s managing partner, commented on why the ad was so effective, saying: “To land the Mountain of Entertainment that Paramount+ has on offer we needed media solutions that would create impact and fame, but crucially allow us to showcase the range of amazing content we have on offer.
“This interactive HPTO, that was part of a broader, multi platform partnership with Mail Metro Media, allowed us to tick all those boxes, providing a fun and engaging way for users to explore the catalogue of shows on Paramount+, all within one impactful format.
“Great that the work has been recognised here as Newsworks’ ad of the month.”
See all eight shortlisted ads here.
