Bountiful Cow: Significant uplift of ad effectiveness when brand safety filters switched off
Brand lift on news brand content incorrectly classified as ‘unsafe’ hits 40% compared to 18% on ‘safe’ content,...
Stand out ads this week including Omega & Trip
In this week’s stand out ads, brands encourage readers to grab their running shoes as marathon fever hits...
The Independent reveals 2025 Pride partnerships
For the fourth year running, The Independent returns as an official media partner of Pride in London. The relationship encompasses...
Reach celebrates inaugural Celebrating Brilliant Journalism Awards
Reach hosts nearly 200 colleagues for its inaugural Celebrating Brilliant Journalism Awards at a ceremony in Manchester, shining...