UK publishers donate advertising space to support the NHS Charities Together appeal.
Every Thursday the nation comes together to clap for its NHS heroes.
A new campaign #ONEMILLIONCLAPS has been launched to raise money for NHS staff and volunteers who are working hard to save lives during the COVID-19 crisis.
It urges people to show their support for the NHS by ‘texting a clap’ along with a message and a donation of £5. The initial target of £5 million has been absolutely smashed, thanks to the kindness and support of the public.
The fund will be used to help those on the frontline and volunteers with food, travel, accommodation and counselling and the messages of support will be forwarded to local NHS charities and shared with donor hospitals.
36 #ONEMILLIONCLAPS adverts (as of Thursday 16th April) ran in the Evening Standard, The Daily Telegraph, The Guardian, Daily Mail, Daily Mirror, Daily Star, Daily Express, Observer, Metro and all the regional newspapers and will continue to run in the coming days. The advertising space was donated by the news brands.
Ellie Orton, CEO of NHS Charities Together, said: “Every single penny raised for nurses, doctors and NHS staff in this way will go to help those health service workers who are working so hard and risking so much to help us.
“This is a fantastic initiative which answers the question I’ve heard asked so many times in recent weeks: what can we do to show our gratitude to the NHS?
“Thousands of staff are risking their lives every day for us and many of them are now sick themselves or at breaking point. If we can raise £5 million tonight, it will go a long way towards providing them and their families with the support they so desperately need.”
The campaign was launched by NHS Charities Together and developed by Open.
Click here to donate.