Research and insight director Heather Dansie will guide virtual attendees through Newsworks’ latest study into the power of high-attention media
Taking place on Tuesday 24 March at 2:45pm, Dansie will explain why not all digital display is equal, demonstrate the link between attention and brand uplifts, and show how increasing investment in high-attention media leads to increased effectiveness.
The Masterclass will take place virtually over three days from 19–26 March, with attendees hearing from experts around the world about how publishers can ‘measure, prove, and elevate the true impact of news media advertising’.
Directly after Dansie’s session, viewers will also hear from the Guardian and News UK. At 3:15pm, the Guardian’s director of advertising, James Fleetham, will present the news brand’s ‘FAME index’, demonstrating how different digital environments affect consumers’ advertising experience. Then at 3:45pm, News UK’s strategic development lead — data, Alessandra Corrado, will show how the publisher’s first-party data offering Nucleus can translate trusted, premium environments into outcomes advertisers value.
See the full agenda and sign up for your online place on INMA’s website.
