Podcasts may be well established, but for news brands they’ve increasingly become a powerful channel to engage audiences in the moments that matter most. The Newsworks podcast: ‘10 minutes on… podcasts’ highlights this ongoing trend.
In the third episode of ‘10 minutes on’, Newsworks’ media executive Coral Lamontagne speaks to the Daily Mail’s head of podcasts, Mike Wooller. They discuss how publishers stand out a distinctive way in a large audio space and why they’re only just getting started.
News brands have an essential advantage — access. Wooller explains how newsrooms are already producing stories, breaking news, and expert analysis in real time and that podcasts are simply an extension that system, offering a more immersive and personal way to engage with audiences.
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