The standalone business will develop new live, branded experiences as well as manage events from News UK’s existing portfolio of titles
Alongside working on events such as Times+, The Sun’s ‘Who cares wins’ awards, The Times and Sunday Times Travel Awards and more, the new business will seek to rapidly develop a range of additional B2B and B2C event brands on its own and in partnership with advertisers.
The launch reflects an increased demand post-pandemic from brands for experiential content and a growing interest from advertisers in multi-platform campaigns. Events can provide advertisers with increased brand uplift and valuable opportunities for customer engagement.
Dominic Carter, News UK’s chief commercial officer, said: “There is a considerable opportunity for News UK to leverage our brands, our journalism and our businesses in the events market. By creating News Live we’re putting live experiences forward as a key part of our content portfolio and advertiser proposition.”
News Live’s manager director David McLean added: “Events have been a growing part of News UK’s portfolio for some time, led by the editorial and commercial success of brands such as the CEO Summit and Times Travel Awards.
“With a growing demand post-pandemic for new formats and types of live experience, this is now the time for us to bring events forward as part of our multi-channel media portfolio and to grow and invest in our proposition for partners and sponsors.”