Celino will oversee the new commercial services division, bringing together a number of key functions dedicated to supporting the commercial teams across Times Media, The Sun and News Broadcasting
Reporting to News UK’s commercial directors, he will lead sales enablement, product marketing, digital account management, media planning, data commercialisation, campaign effectiveness and audience measurement. Key to the role will be to ramp up the strategic implementation of data and insight.
Celino brings a wealth of experience to the role, having previously served as strategic development director at News UK. He first joined News UK in 2019 as sales lead for the News UK Social Studio and then strategic development lead, content.
Celino said: “It’s a privilege to step into this role and lead such a dynamic set of professionals. I am excited to unite these functions to optimise campaigns and enhance client satisfaction.
“By leveraging data-led insights, we will continue to drive revenues across Times Media, The Sun and News Broadcasting.”
Owen Griffiths, director of commercial revenue, The Sun, said: “Charlie’s appointment to lead these unified teams underlines our strategic focus on optimising data to drive campaign effectiveness and deliver client satisfaction.”
Caroline Tredget, commercial director, Times Media, said: “Our commercial partners rightly demand the very best outcomes for their investment in our brands.
“Combining our commercial services into one strategic function under Charlie will ensure best-in-class outcomes.”
