Host of the Guardian’s ‘Pop culture’ podcast Chanté Joseph is the latest speaker to be announced for our three-day fiesta of culture at MAD//Fest. Speaking on the Hexagon Stage on Wednesday 5 July, Joseph will talk to a special guest about the rise of ‘main character energy’, whether the trend is heralding a new era of self-care and why that’s important for brands. Elsewhere, click here to find out if you’re one of the three winners of our MAD//Fest fashion show competition.
Meanwhile, it’s been a particularly notable week for eye-catching news brand campaigns. At the weekend, the Daily Mail’s Weekend magazine featured a minimalist cover wrap promoting a poetry collection by rapper Drake and Canadian poet Kenza Samir. Then on Wednesday, mobile network EE and anti-hate speech charity Glitch placed a full-page open letter calling for an end to abuse online, which was signed by high-profile figures in men’s and women’s sport.
QUOTE OF THE WEEK:
“In such a fragmented media landscape, where a few giants take over 80p of every pound, traditional media platforms should be recognised and trusted to ensure consumers get accurate and trusted information and best in class analysis.”Evening Standard commercial director James White calls on advertisers to invest in news brands to fight against online misinformation
Get this news in your inbox every week by subscribing to our newsletter.