News brands have long been an effective space for amplifying important causes, speaking both to readers and those with the power to make a change. This week has seen two stand out examples. Firstly, Specsavers’ campaign in The Sunday Times spread awareness of glaucoma after it found almost half of Brits don’t know what the condition is. Then on Monday, an ad spoke on behalf of 500,000 immunocompromised people still shielding from Covid to urge the government to approve a drug that could give them back their lives.
Elsewhere, we’ve sat down for 10 minutes with MediaCom’s senior associate director Jotie Huggins. She told us about the brilliant brand responses to England’s triumph at this summer’s Euros, the importance of self-belief and which iconic television institution she would most want to cover as a journalist for a day.
Also, check out our upcoming breakfast briefing event with Peter Field in Manchester, Newsworks CEO Jo Allan’s blog for InPublishing, the latest top campaigns from Greggs, Kia and more in our latest stand out ads gallery and more news from news brands below.
QUOTE OF THE WEEK:
MediaCom’s senior associate director Jotie Huggins on why journalism matters
